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Tuesday, March 16, 2010

HR & Marketing: One and the Same?

For this one, I'm looking for some feedback.  In my employment I have held HR and Marketing roles and find that they are increasingly similar - or at least have some parallel guiding principles.

What the hell are you talking about, you ask?

Well look at it like this, HR is typically responsible for 3 main things:

    1. Attracting people (talented applicants) to the organization
    2. Making sure they are happy and stay (through compensation & rewards)
    3. Ensuring there are replacements when they leave (succession planning)

Marketers are responsible for 3 main things as well:

    1. Making people aware of a product/service (creating demand)
    2. Ensuring people continue to purchase ("look, Barbie has a new hat!")
    3. Following demographic trends to keep people 'loyal to the company/product' (Buy a Mustang when
        you're young, a Windstar when you're old)

Kinda the same isn't it?


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