As information flows more freely, the easier it is for you to access information on companies, products, services, vacation destinations, and everything in between; but what about you?
Yes - People can find out pretty much whatever they want about you, especially if you are on Facebook, MySpace, LinkedIN, or have a blog of some kind.
So why not use this to your advantage? Start by Googling your name - what do you find?
Whatever you have found, a potential employer could have found as well. So from here, you have to think "when my name gets Googled, what do I want people to find?"
When consdiering this, think about the type of job you would like to have in 1-2years (maybe sooner). Start getting your name out there in the right places.
If you want to be seen as knowledgable in business topics, start commenting on posts/articles from the Economist on Twitter.
If you want to be seen as a fashion expert - maybe start your own blog on latest trends.
The point is, create depth to your 'brand' by pursuing different avenues that will allow others to see you as a subject matter expert.
A great book I recently read on this was Six pixels of seperation by Mitch Joel.
Joel goes into great detail discussing how people can build their online profile and ultimately enhance their exposure through various online mediums.
Have you taken steps to increasing your personal brand? What have you done? What would you suggest to others?